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* Education & Work Experience *
SOFTWARE: MS Office, Google Analytics, Tag Manager, Webmaster Tools, SEMRush, Spyfu, Wordpress
Ad Platforms: Adwords, Bing, Facebook, Linkedin, Adroll, and Marchex
EDUCATION: Rochester Institute of Technology, Rochester NY
BS in Business Marketing with a Minor in Psychology: December, 2014
EMPLOYMENT: Hubshout, LLC February 2014 – Current
PPC Team Lead
● Educated PPC team through training sessions to teach new skills and enhance problem solving
● Oversaw all incoming projects for SEO, PPC, Social Media, and Google Local Optimization
● Coordinated with all departments to ensure project needs were met
● Streamlined onboarding processes to ensure client and team satisfaction
● Worked one on one with analysts to help resolve both campaign and clientrelations issues
PPC Analyst
● Managed $115k in monthly media spend in a multitude of advertising platforms
● Optimized PPC campaigns in a wide variety of industries to provide the highest possible ROI
● Ensured client retention through impeccable communication & relationship management
● Assisted sales team to convey company strength in PPC to potential clients & invoke feelings of security and capability, while setting realistic goals and expectations
● Strategized with CEO and President to boost lead generation and business opportunities
● Resolved complex campaign issues and revitalized poor performing PPC accounts to turn a positive ROI
● Utilized performance data and competitive analyses to create detailed reports to easily display campaign performance & provide new budgeting opportunities
Michael W. Palumbos, LLC November 2012 – December 2013
Director of New Media & Operations
● Managed online marketing strategy including: Web page creation & management; utilized a broad range of software & personally designed newsletters & email campaigns
● Focused on client relations & coordinated with talent to schedule, outline & advertise interviews
● Transitioned an organized financial planning “system” to a comprehensive & organized financial planning process – increased revenue 25% per client renewal
Finger Lakes Casino & Racetrack July 2011 – October 2011
Marketing Intern
● Created new customer incentives including the implementation of a new type of game play
● Utilized strong public speaking skills to host several Casino events
● Lead several “Quick to Market” promotions, consistently dealing with customer inquiries & resolving any product gifting issues
● Customer relationship management: account setup, product distribution & troubleshooting
B.E. Wright Distributing Corp. May 2009 – September 2009
Promotional Assistant/Merchandiser
● Set up promotional material for concerts and ensured products were stocked
● Devised instore product displays & managed incoming orders & backstock spacing
CONSULTING: Multiple Small Businesses
● Used strong time management & teamwork to create indepth internet marketing plans involving multiple analytical models each over the course of three weeks
● Established a social media strategy for an art gallery that combined new social media such as Pinterest & Instagram along with a QR code campaign to drive traffic to the site & gallery opening
● Enhanced web presence with SEO, SEM, & use of offsite analytics for a niche product company.
ACHIEVEMENTS: 8 Time ‘Top PPC Analyst’ Hubshout, 2014 2015
Entrepreneurial Plan Nominated as a Leading Project Imagine RIT 2009
Deans List RIT 2010
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